Self-awareness and startup success

Self-awareness can be loosely defined as recognition and awareness of your strengths, interests, passions and skills, and how they change over time. It’s also recognizing and accepting your weaknesses and shortcomings. It’s knowing who you actually are, what you’re good at and being at peace with it.

In an age where the internet enables even niche obsessions to thrive, I believe self-awareness is key for budding entrepreneurs and creatives to create wealth and win.